Hi, I'm Cindy.
Hi, I'm Cindy.
I'm a Digital Marketing Specialist with 5 years of experience driving growth for 8+ brands across education, government and consulting. I specialise in end-to-end digital marketing for Education & Tutoring businesses to drive enrolments.
I'm a Digital Marketing Specialist with 5 years of experience driving growth for 8+ brands across education, government and consulting. I specialise in end-to-end digital marketing for Education & Tutoring businesses to drive enrolments.
I'm a Digital Marketing Specialist with 5 years of experience driving growth for 8+ brands across education, government and consulting. I specialise in end-to-end digital marketing for Education & Tutoring businesses to drive enrolments.
Meta Ads
Ad Strategy
Data
Design
Email marketing
Branding
Meta Ads
Ad Strategy
Data
Design
Email marketing
Branding
Meta Ads
Ad Strategy
Data
Design
Email marketing
Branding
ORGANISATIONS
ORGANISATIONS
CASE STUDIES
Projects
CASE STUDIES
Projects
CASE STUDIES
Projects
Contour Education
Contour Education
Owned end-to-end paid campaigns across Meta and Google for three service lines: Medprep, Testprep and Education.
Led Contour's interstate expansion campaigns across QLD, WA, SA and NSW.
Led expansion strategy targeting Chinese parent networks in VIC ($64M market) via WeChat and Mandarin social media.
Produced Victoria's largest Selective Entry Mock Exam campaign.
Contributed to Contour's $25M revenue in 2025 through sustained lead generation.
Owned end-to-end paid campaigns across Meta and Google for three service lines: Medprep, Testprep and Education.
Led Contour's interstate expansion campaigns across QLD, WA, SA and NSW.
Led expansion strategy targeting Chinese parent networks in VIC ($64M market) via WeChat and Mandarin social media.
Produced Victoria's largest Selective Entry Mock Exam campaign.
Contributed to Contour's $25M revenue in 2025 through sustained lead generation.
KIS Academics
KIS Academics
Led paid and organic growth strategies that helped triple lesson revenue from $300k to $900k and 3x'd sign-ups in 2023 across UCAT, VCE, IB and Selective Entry.
Managed a remote marketing team of 5 Tiktokers/Blog writers across social, paid and content.
Grew an engaged social audience to 10k across Instagram, TikTok, Facebook and LinkedIn in under 2 years through original content and SEO-led blog strategy.
Education Services Australia
Education Services Australia
Managed government communications across email, social and web — maintaining brand consistency across 5 platforms including SCIS, myfuture, CCE Hub, Maths Hub and GiST).
Reached 20,000+ email subscribers, 150k monthly web visitors and grew social to 10k+ followers
15+ infographics and impact reports produced for internal and corporate stakeholders.
Launched school enrolment campaigns end-to-end reaching 3M+ impressions overall.
Led brand management across 5 Government products and services, across email, social and web, including myfuture, Maths Hub, SCIS, CCE Hub and GiST.
Reached 20,000+ email subscribers, 150k monthly web visitors and grew social to 10k+ followers
15+ infographics and impact reports produced for internal and corporate stakeholders.
Launched school enrolment campaigns end-to-end reaching 3M+ impressions overall.
Managed government communications across email, social and web — maintaining brand consistency across 5 platforms including SCIS, myfuture, CCE Hub, Maths Hub and GiST).
Reached 20,000+ email subscribers, 150k monthly web visitors and grew social to 10k+ followers
15+ infographics and impact reports produced for internal and corporate stakeholders.
Launched school enrolment campaigns end-to-end reaching 3M+ impressions overall.
MY MOTIVATION
Why Education?
MY MOTIVATION
Why Education?
Education isn't just a niche I happened to fall into. I grew up in it. MacRob selective entry, 98.15 ATAR, going to tutoring centres on weekends, Law and Commerce at Monash. I know what it feels like to be a high-achieving student navigating that world, and I know what keeps parents up at night. That's not something that can be Googled or replicated by a marketing agency. It shapes every campaign I run: the messaging, the targeting, the creative. Knowing the industry inside and out means I don't have to waste time guessing or testing, I know what works and what doesn't.
Marketing gives me the creative outlet. Education gives me the why. It's where I do my best work.
Education isn't just a niche I happened to fall into. I grew up in it. MacRob selective entry, 98.15 ATAR, going to tutoring centres on weekends, Law and Commerce at Monash. I know what it feels like to be a high-achieving student navigating that world, and I know what keeps parents up at night. That's not something that can be Googled or replicated by a marketing agency. It shapes every campaign I run: the messaging, the targeting, the creative. Knowing the industry inside and out means I don't have to waste time guessing or testing, I know what works and what doesn't.
Marketing gives me the creative outlet. Education gives me the why. It's where I do my best work.
BACKGROUND
Experience
BACKGROUND
Experience
BACKGROUND
Experience
Digital Marketing Lead
Contour Education
2025 - Current
Marketing Coordinator
Education Services Australia
2024 - 2025
Chief Marketing Officer
KIS Academics
2021 - 2024
Marketing, Data and Tech Vacationer
Deloitte
2023 - 2024
B2B Marketing Co-Op
BP
2023
Digital Marketing Lead
Contour Education
2025 - Current
Marketing Coordinator
Education Services Australia
2024 - 2025
Chief Marketing Officer
KIS Academics
2021 - 2024
Marketing, Data and Tech Vacationer
Deloitte
2023 - 2024
B2B Marketing Co-Op
BP
2023 - 2023
SERVICES AND TOOLS
Expertise
SERVICES AND TOOLS
Expertise
SERVICES AND TOOLS
Expertise
KIND WORDS
What others have said
KIND WORDS
What others
have said
Let's work together.
Let's work together.
Currently exploring new opportunities — open to roles in marketing, growth or brand, especially in the education space.
Currently exploring new opportunities — open to roles in marketing, growth or brand, especially in the education space.