Hey, it's Cindy 🌱 The full version of the reel: find a local service business running off a single listing, build them a real one-page site with Claude.
btw the waitlist for AI System Club is now open! If you're keen on using AI to automate your content, video editing, job search, business or build AI agents, feel free to sign up (only if you want to hehe). Ps. the waitlist gets first dibs:)
Three honest things before you start. First, the booking form Claude builds inside an artifact is front-end only. It looks real and it does nothing, because artifacts can't send data to outside services. Demo it as a mockup or wire it up properly (step five), but never imply to a business owner that enquiries are reaching them. Second, don't hand over a site built from their photos and their platform reviews. Use them to mock it up, then swap in assets they've given you permission to use, and leave reviews on the platform that hosts them. Third, the $500 to $1,500 figure comes from the creator whose reel this is based on. That's his claim about his results, not a rate card and not a promise.
step one
Find a business that's actually underserved
The pitch only lands if the gap is real. You're looking for someone with demand and no shopfront online.
Where to look Facebook Marketplace services, local community groups, Gumtree services, and Instagram business accounts with a linktree instead of a site. Service trades convert best: cleaners, groomers, tutors, mobile mechanics, personal trainers.
What makes a good target Active listing, clear services, some evidence of real customers, and no website link anywhere. If they already have a site, you're now a redesign pitch, which is a much harder sell.
What makes a bad target Anyone whose bookings clearly already work. If they're fully booked through DMs, a website solves a problem they don't have, and they'll tell you so.
The tell worth spotting A listing that repeats the same answers in the comments, like prices, areas covered, availability. That's a person losing time to questions a website would answer, and it's your actual pitch.
step two
The build prompt
Paste their listing details in, then this. It's specific because vague prompts produce the generic purple-gradient template that makes it obvious no one thought about their business.
💻 the build prompt
Here are the details of a local [type of business, e.g. house cleaning service]:
[paste: business name, services offered, service areas, prices if listed, hours, contact method, anything they repeat in the comments]
Build me a single-page website for them as an artifact. Requirements:
- Mobile first. Most of their customers will open this on a phone from a text message.
- Above the fold: what they do, where they do it, and one obvious way to get in touch. Nothing else competing for attention.
- Sections: services with prices or "from" pricing if I gave you any, service areas, how it works in 3 steps, FAQ answering the questions they keep repeating, and contact.
- A booking form with name, phone, suburb, service, preferred date. Mark it clearly as a demo form in a comment in the code so I don't forget to wire it up.
- Use placeholder blocks where their real photos and reviews would go. Label them clearly as placeholders. Do not invent reviews or testimonials.
- Style: clean and trustworthy, appropriate for a local trade business. No stock-startup gradients. Choose colours that suit this specific trade.
- Include their business name in the page title and a simple meta description.
Make it look like someone who understands their business built it, not a template.
"Do not invent reviews or testimonials" matters more than it sounds. Left alone, the model will cheerfully generate five glowing quotes from fictional customers. Sending a business owner a site with fake reviews of their own company is the fastest possible way to lose the job.
step three
Make it genuinely theirs before you send it
One round of refinement is what separates this from the hundred identical AI sites that landed in their inbox this month.
💡 the refinement pass
Now improve it as if you were pitching this business specifically:
1. Rewrite the copy in the voice of a [trade] talking to a local customer, not marketing language. Short sentences, plain words, no "elevate" or "seamless".
2. Add the three objections a customer has before booking this service (price, trust, availability) and answer each somewhere on the page.
3. Make the phone number tap-to-call and the address tap-to-map on mobile.
4. Tell me the single weakest part of this page and fix it.
step four
Send a preview, not a pitch
You can publish a Claude artifact to a shareable link, which means they open a real working page rather than reading a paragraph about one. That's the whole advantage, so lead with it.
Publish the artifact and copy the share link. Open it yourself on your phone first, exactly as they will.
Keep the message short. Two sentences and the link. Anything longer reads like an agency.
Lead with what you noticed, not what you're selling. "I saw you answering the same questions about pricing in your comments" beats "I build websites for local businesses."
Make the ask small. Ask if they want it, not for a meeting. The site already exists, which removes the risk they're actually worried about.
🌱 the outreach message
Write me a short, friendly message to send this business owner on [Marketplace / Instagram]. Rules:
- Maximum 3 sentences.
- Open with something specific I noticed about their listing, not a compliment.
- Mention I already built the page and it's live at the link, no obligation.
- No jargon, no "I'd love to hop on a call", no pressure.
- Sound like a person in their area, not an agency.
Then give me one follow-up message to send a week later if they don't reply, equally short and with zero guilt-tripping.
step five
Make the booking form actually work
This is the step the original skips, and it's the one that decides whether you're delivering a product or a picture of one.
The problem A form inside an artifact can't send anything anywhere. It's a visual demo. Fine for showing the design, not fine as a delivered product.
The fix Export the code and deploy it properly on Netlify or similar free hosting, then point the form at a form-handling service so submissions land in their email.
The simplest version If wiring a form feels like too much for a first client, replace it with a tap-to-call button and a pre-filled SMS link. Less impressive, completely reliable, and trades usually prefer a phone call anyway.
Set expectations in writing Tell them plainly what the preview does and doesn't do yet. Whatever you say here is what you'll be held to, so be boring and accurate.
A realistic view of this: most messages get no reply, and that's normal rather than a sign it doesn't work. The people who do reply are usually the ones whose listing showed a visible problem you named in the first sentence. Build ten, expect a handful of conversations, and treat the first one as the real learning. And agree what happens after handover, who owns the domain and who updates it, before money changes hands.
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