Researching, hook writing and drafting use completely different parts of your brain. Research is patient and open. Hooks are fast and ruthless. Drafting is slow and fiddly. When you sit down to "make a post", you switch between all three every few minutes, and the switching is what exhausts you, not the writing.
A batch day fixes that by turning three jobs into three sittings. One research pass gives you the raw material for the whole month. One hook pass gives you thirty options you cut down to ten. One drafting pass turns those ten into finished scripts. Same total work, a fraction of the effort, because you never context-switch mid-task.
Skip this and Claude writes fine content that sounds like nobody. This is the difference between a batch you post and a batch you quietly abandon.
Read the posts I have put in this project. They are my best work and I want you to reverse-engineer how I write so you can draft in my voice from now on.
Write me a voice profile covering: my average sentence length and how much I vary it, how I open a piece (do I start with a scene, a claim, a question), the words and phrases I genuinely use often, the words I never use, my level of formality, how much I swear or joke, whether I address the reader as "you", how I handle numbers and proof, and how I close. For each rule, quote a real line from my posts as evidence so I can tell whether you actually found a pattern or made one up.
Then write five "never do this" rules based on what is absent from my writing. End with a two-sentence summary I can paste into project instructions as a standing rule.No writing yet. This pass exists to find what your audience actually asks and what is already working, so that later you are choosing between real angles instead of staring at a blank page. Run it in a single chat and keep that chat open all day.
We are doing research only. Do not write any content yet, and tell me if you catch yourself drifting into drafting.
My niche is [niche] and I make content for [who they are, what they are trying to achieve, what they have already tried]. My platform is [Instagram / LinkedIn / TikTok / YouTube].
Search the web and give me three things. One, the twenty questions this audience actually asks, in their own words, pulled from real places like Reddit threads, YouTube comments, Quora and forum posts, with a link for each so I can read the original. Two, the angles currently working in this niche: what specific claims, formats and framings keep coming up, and what has been said so many times that it is now background noise. Three, the gaps: what this audience clearly wants to know that almost nobody is covering properly, and why you think it is being skipped.
Group everything into five or six themes. For each theme, tell me the emotional driver underneath it, the thing they are actually worried about or hoping for. Cite your sources with links, and where you are inferring rather than quoting, say so.Feed the themes back in and ask for volume. Thirty is deliberate: the first ten are the obvious ones, the middle ten are competent, and the last ten are where the strange, specific, good ones live. You keep about ten.
Using the themes and audience questions we just found, write me thirty hook options. Hooks only, no bodies, no captions, no explanations.
Rules. Each hook is one line, under twelve words, and written as the first thing a viewer hears or reads. Spread them across five types and label which is which: outcome hooks (the specific result), curiosity hooks (an open loop that has to be closed), contrarian hooks (a common belief, challenged), mistake hooks (the thing they are quietly doing wrong), and story hooks (a scene that starts mid-action). Use second person and use real numbers and real specifics rather than vague promises, and never write a hook whose promise the content cannot actually deliver.
Match my voice profile in this project. Then rank your own top eight and give me one line each on why you think they earn a stop.Then you cut. Claude ranks, but you choose, because you are the one who has to say the line out loud and stand behind it.
Now the drafting sitting. Hand your ten keepers back with the research attached and let Claude write each one properly, in your voice, using a past post as the style reference. Do them in batches of three or four rather than all ten at once, quality drops off a cliff in a single giant response.
Draft full scripts for the hooks below, using my voice profile and the research from earlier in this project. Do three at a time so the quality holds, then wait for me before the next batch.
Structure each script as: the hook exactly as written, one line that names the situation my audience is in so they feel seen (never blame them for it), the actual teaching (specific, step by step, with real named tools and real numbers where we have them), one line on what changes for them once they do it, and a close. Target 130 to 160 spoken words, which is roughly 55 to 60 seconds.
Non-negotiables. Everything must be genuinely useful on its own, so no teasing the real answer. Use my sentence rhythm from the voice profile, no em dashes, no "in today's video", no motivational filler. Where you use a fact or a number, put the source link in square brackets at the end of that line so I can verify it. If a hook turns out to have nothing real behind it, say so and tell me to cut it rather than padding it out.
--- MY TEN HOOKS ---
[paste the keepers]This is roughly a five hour day with proper breaks, and it produces about thirty pieces. The order matters more than the timings.
A pile of scripts is not a month of content until it has dates on it. This prompt sequences them so you are not posting four versions of the same idea in the same week.
Take all the scripts we just wrote and turn them into a posting calendar for the next four weeks.
Give me a table with: post number, the date, the hook, the theme it belongs to, the format, and a one-line note on what to film or design for it. Sequence it so no two posts from the same theme land within four days of each other, so the strongest three hooks go out first while the account has momentum, and so any post that depends on another one being seen first comes later.
I post [how many] times a week on [platform], starting [date]. Then write the caption for each post underneath its row: short, useful on its own, and never just a summary of the video. Finish with a list of everything I need to film, screen-record or design across the whole month, grouped by shoot so I can do it in one go.
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