Hey, it's Cindy ๐ฑ SEO used to mean one thing: rank on Google. Now it means two. You still want Google traffic, but you also want ChatGPT, Perplexity and Google's AI Overviews to actually name your site when someone asks. Most people have no idea where they stand on either. This is the full setup to audit both for free, using an open-source Claude skill, plug in your real Search Console data, score your AI visibility, and have Claude hand you one ranked fix list you can work through this week. No agency, no monthly SEO tool bill to get started.
๐ก The whole idea. Point one free Claude skill at your site, plug in your real Google Search Console data and an AI-visibility score, and let Claude turn three messy reports into a single prioritized to-do list. You are not learning SEO theory, you are getting a fix list.
the shift
SEO now has two jobs ๐
๐ Classic search (SEO) Ranking in Google's normal blue links. Still driven by crawlability, site health, schema, page speed and content quality. This is the part most tools already cover.
๐ค AI answers (AEO / GEO) Whether ChatGPT, Perplexity, Gemini and Google's AI Overviews cite you as the answer. Newer, largely unmeasured, and where most sites are completely invisible right now.
๐ฏ Audit both, or you're half blind. A site can rank fine on Google and still be absent from every AI answer. This stack checks both, so you find out which one is actually your problem before you spend a single hour fixing things.
step one
Install the free Claude skill ๐ง
claude-seo is an open-source (MIT licensed) SEO skill for Claude Code. It is genuinely free: no per-domain pricing, no telemetry, no quotas added by the plugin. It runs a whole suite of specialist sub-skills and agents across technical SEO, schema, content quality (E-E-A-T), AI-search readiness (GEO / AEO), local SEO and international SEO, then writes real report files you can act on.
- ๐ Add it through the plugin marketplace. This is the fastest install. In Claude Code, run these three lines. The last one walks you through first-time setup.
/plugin marketplace add AgriciDaniel/claude-seo
/plugin install claude-seo@agricidaniel-claude-seo
/seo setup
- ๐ Run your first audit. Point it at your site and let the specialist agents work in parallel. It generates a full audit report, a separate schema report, and a dedicated AI-search analysis file, plus a PDF you can keep.
/seo audit https://yourwebsite.com
- ๐ค Want just the AI-answers angle? There is a dedicated command that focuses on AI Overviews and answer-engine readiness, so you can zoom straight in on the new stuff.
/seo geo https://yourwebsite.com
๐ซ It reads and recommends, it does not touch your site. Every fix stays yours to apply, which is exactly what you want. Nothing changes without you.
step two
Connect Google Search Console ๐
The audit gets far sharper once Claude can see your real numbers: which queries you already rank for, your impressions and clicks, and which pages Google is (or is not) indexing. That turns generic advice into fixes for your actual pages.
- ๐ Use the skill's built-in Google wizard. claude-seo ships a credential setup for Google's APIs. Run it and choose the OAuth tier to unlock Search Console, URL Inspection and the Indexing API. Your credentials stay on your own machine, nothing is sent anywhere by default.
/seo google setup
- ๐ฌ Prefer to just chat with Search Console? mcp-gsc is a free, open-source MCP server that plugs GSC straight into Claude, so you can ask things like "which pages lost clicks this month" in plain English. There is also a paid hosted, one-click version (from about $12/mo) if you would rather not touch a terminal. Link in the list at the bottom.
- ๐ Pull the data you'll feed back in. Ask for your top queries and top pages by clicks and impressions for the last 3 months, plus any pages flagged as not indexed. Keep that output handy, it goes into Claude in step four.
๐ก OAuth sounds scarier than it is. It is the same "sign in with Google" flow you already use everywhere. You are granting read access to your own Search Console, and you can revoke it anytime in your Google account.
step three
Score your AI visibility with Rankscale โญ
claude-seo tells you about your site's structure. Rankscale tells you whether AI engines can actually see and cite you, which is a different question entirely.
- ๐ Run the free instant audit. Go to rankscale.ai, enter your URL, no signup needed. You get an AI Readiness Score, plus which AI bots can crawl you, how your schema and metadata stack up, and the obvious gaps to close first.
- ๐ Ongoing tracking is the paid part. The one-off score is free. Tracking your visibility across ChatGPT, Perplexity, Google AI Overviews and other engines over time starts around $20/mo (with a short free trial). Only pay for that once you are actually working the fixes and want to watch the needle move.
- ๐ Want a second opinion? Otterly.AI is another answer-engine tracker (free standalone tools plus a 14-day trial, paid from $29/mo) that monitors ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. Totally optional, one score is enough to start.
๐ฏ Save or screenshot the Rankscale report. You are going to hand it straight to Claude in the next step, alongside the audit and your Search Console data.
the payoff
Let Claude turn it all into one fix list ๐๏ธ
Now you have three inputs: the claude-seo audit, your Search Console data, and the Rankscale readiness score. On their own they are three piles of findings. Together, Claude can rank them by impact and effort so you know exactly what to do first, and what to ignore.
paste into ClaudeYou have three inputs about my website: (1) the SEO audit you just generated with the claude-seo skill, (2) my Google Search Console data for the last 3 months (top queries, top pages, and any pages not indexed), and (3) my Rankscale AI Readiness report, pasted below.
Cross-reference all three and give me ONE prioritized fix list. For each item include: the specific problem, which report flagged it, the expected impact (Google traffic or AI citations), the effort (quick win / medium / project), and the exact next step I should take. Put the highest impact, lowest effort items at the top. Skip anything that is already fine.
Here is my Rankscale report:
[paste it here]
๐ก Claude can also do the fixes, not just list them. Once you have the ranked list, ask it to write the actual changes for your top pages so you are copy-pasting finished work, not staring at a to-do list.
paste into ClaudeTake the top 5 items from that fix list and do the work for me. For each one, output the exact change ready to use: the schema markup, the rewritten meta title and description, or the FAQ block. Tell me which page or file each change belongs on, and keep everything in my brand voice.
the links
Everything you need, in one place ๐
๐ง claude-seo The free, open-source Claude skill that runs the whole technical + AI-search audit and writes the reports.
github.com/AgricIDaniel/claude-seo Free, MIT licensed
๐ mcp-gsc Connects Google Search Console to Claude so you can query your real ranking data in plain English.
github.com/AminForou/mcp-gsc Free and open-source (hosted one-click version from about $12/mo)
โญ Rankscale Free instant AI Readiness Score for your site, and paid ongoing AI-visibility tracking.
rankscale.ai Free instant audit, tracking from about $20/mo
๐ Otterly.AI Optional second answer-engine tracker across ChatGPT, Gemini, Perplexity and more.
otterly.ai Free tools + 14-day trial, paid from $29/mo
the honest bit
Keep it real ๐
๐ซ These tools flag and prioritize, you still ship the fixes. The value is the ranked list and Claude writing the changes for you, not rankings that magically jump overnight. SEO and AI visibility both move slowly, so give it a few weeks and re-run the audit to see what moved.
๐ก You can do this entire audit for $0. The Claude skill, the GSC connection and the Rankscale score are all free to start. Paid tiers are only worth it once you are tracking progress over time. Prove it works on your own site first, then decide.
Want to build income skills like this with me, step by step? Inside The AI System Club I teach non-technical people to use AI for real work, from scratch. Doors open soon and founding pricing dies at close. ๐ฑ
Join the waitlist (link in my bio too).
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@cindiezhu for more AI you can actually use ๐ฑ