Cindy Zhu.
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How to run an embedded job search with Claude

Hey, it's Cindy ๐ŸŒฑ An embedded job search flips the whole thing around: instead of applying to a hundred openings and waiting, you pick fifteen companies, get genuinely known inside them.
btw the waitlist for AI System Club is now open! If you're keen on using AI to automate your content, video editing, job search, business or build AI agents, feel free to sign up (only if you want to hehe). Ps. the waitlist gets first dibs:)
๐Ÿ’ก The honest framing. This is slower to start and much better at finishing. Mass applying gives you activity you can measure today and results you cannot control. Embedding gives you almost nothing in week one and compounds hard from week four, because every conversation you have stays useful long after the role you were looking at gets filled.

the numbers

Why the volume game stopped working

The advice to "apply to more things" was written for a market that no longer exists. Ashby, which makes hiring software and can therefore see the whole funnel, analysed over 109 million applications and 247,000 jobs from January 2021 through March 2026. Their finding, in their own words: "Candidates are roughly 50% less likely to receive an interview today than they were five years ago." Applications per hire went past 300, and the share of applications that turn into an interview fell from 7% to 8% in 2021 down to somewhere between 3.6% and 4.7% today.

Then look at what happens when someone knows your name. In a separate Ashby analysis of 38 million applications across 93,000 jobs, referrals were about 1% of all applications received, and yet "40% of referred candidates go from application to interview". By the end of 2024 the offer rate for referrals sat at 7.3%, against 0.2% for people who applied cold.

300+ applications per hire on average through 2025, up from roughly 100 in early 2021. The queue you are standing in tripled.
3.6% to 4.7% of applications now reach an interview, down from 7% to 8% five years ago. Doubling your volume roughly gets you back to 2021.
40% of referred candidates reach an interview. Same people, same resumes, one difference: somebody inside already knew who they were.
7.3% vs 0.2% offer rates for referrals against cold applications at the end of 2024. That gap is the entire argument for embedding.
โš ๏ธ One myth to leave behind while you are here. You will be told that "80% of jobs are never advertised". Nobody can source it. It traces back to career-counselling books from the 1970s and 80s rather than to any measurement, which College Recruiter walks through in detail. The real version is less dramatic and more useful: about half of all hires come from something other than someone answering a posting, mostly referrals and recruiter sourcing. Half is plenty of reason to build relationships. You do not need the myth.

the difference

Applying versus embedding

Applying You enter at the moment of maximum competition, in a pile, judged on a document, by someone who has never heard your name. Your only lever is volume, and volume is the one thing everyone else also has.
Embedding You enter before the role exists, as a name someone already recognises, judged on what you have said and shared. Your lever is recall, and recall is the one thing a queue of applicants cannot manufacture.
What you send Applying sends a tailored resume into a form. Embedding sends a specific, useful message to a specific human about something they actually said or shipped.
What you build Applying builds a spreadsheet of rejections. Embedding builds a network of fifteen companies that stays valuable in your next search, and the one after that.

set up once

Build your job search HQ in Claude

Do not run this out of scattered chats. Everything below works far better inside one Claude project, because the project carries your resume, your target list and your voice into every conversation without you re-pasting them.

  1. ๐Ÿ‘ฉโ€๐Ÿ’ป Open Claude and create a project. Projects work on every plan including Free, where you can have up to five of them, per Anthropic's projects documentation. Call it "Job search HQ".
  2. ๐Ÿ“„ Add your real resume to project knowledge. Upload the full version, the honest one with everything in it, not the trimmed one-page file you send out. Claude needs the raw material to spot what is genuinely rare about you.
  3. โœ๏ธ Add three things you have written. Old emails, a LinkedIn post, a message to a colleague. This is what stops the outreach drafts sounding like a template, and it takes two minutes.
  4. ๐Ÿงญ Set the project instructions. Paste the instructions block below into the project's custom instructions field. It sets the rules once so you never have to repeat them in individual chats.
  5. ๐ŸŒ Turn web search on. Several of these prompts need current information about who works where and what companies have recently announced. Without it Claude is working from training data and will confidently hand you people who left two years ago.
๐Ÿงญ project instructions
You are helping me run an embedded job search. That means I am not mass applying. I am picking a small number of target companies, building genuine relationships inside them before roles open, and staying top of mind so that I am considered early when something appears.

Ground every recommendation in my actual resume and writing samples in this project. When you name a person, a team or a company fact, use web search and tell me the source and the date, and say plainly when you are not sure, because I am going to contact real humans and being wrong about them is worse than being slow. Never invent a job title, a mutual connection, or a quote.

Write anything I might send in my own voice, matched to my writing samples: short sentences, specific, warm, no corporate filler, no em dashes, and never a paragraph that opens by flattering someone. Assume the person reading it is busy and slightly sceptical. If a piece of outreach has no reason to exist other than that I want a job, tell me so and help me find a real reason instead.

step one

Build the target list of 15

Fifteen is the number because it is small enough to be real. You can hold fifteen companies in your head, notice their news, and have a genuine opinion about them. Fifty target companies is just mass applying with extra steps.

๐ŸŽฏ the target list
Using my resume in this project, build me a target list of 15 companies for an embedded job search. I am based in [your city] and open to [remote / hybrid / on-site], and the work I want to be doing is [describe the role in plain words, not a job title].

Rank them by leverage, not by whether they are hiring right now. Leverage means the overlap between what they are visibly trying to do and something in my background that is genuinely uncommon, so for each company tell me the specific thing they are working on, the specific thing in my resume that meets it, and why that combination is rarer than it looks. Search the web for recent signals: funding, launches, expansion into a market, a new leader with a stated agenda, a public problem they are trying to solve.

Give me a mix: five companies where I am an obvious fit, five where I am a strong fit that they would not think to search for, and five that are earlier-stage or less obvious and where one conversation could matter disproportionately. Include a source link and a date for every signal you cite. At the end, flag any company you were not able to verify current information about, and tell me the three companies from the list you would drop first if I wanted to cut it to twelve.
๐ŸŒฑ Argue with this list. Cut anything you would not be happy to talk about at a dinner party, because you are going to be reading their news every week for the next three months. Genuine curiosity is the whole engine here, and it cannot be faked at volume.

step two

Find the people who actually matter

Not the recruiter, and usually not the CEO. The person you want is one or two levels above the role you would take: close enough to feel the problem, senior enough to create a headcount when they feel it badly.

๐Ÿง  map the humans
For each of my top 8 target companies, map who I should actually get to know. For each company give me three names: the person who would most likely be my future manager, one peer already doing work adjacent to mine, and one person who talks publicly about the company's work, for example on LinkedIn, a podcast, a conference talk or an engineering or marketing blog.

For every person, use web search and give me: their current title, roughly how long they have been there, a link to the profile or post where you found them, and one specific, recent, verifiable thing they have said or shipped that I could genuinely respond to. That last part is the whole point, so if you cannot find something specific and real for a person, say so and suggest someone else rather than filling the gap with a generic description.

Then tell me, in one line per company, which of the three is the right first contact and why. Rank all 8 companies by how reachable their people actually are, because a warm door at a smaller company is worth more than a cold one at a famous name.
โš ๏ธ Verify every human before you contact them. Open the profile yourself and check the title and the dates. Models get people wrong, and there is no recovering from a first message that congratulates someone on a job they left in 2024. Treat Claude's output as a research shortlist, never as a verified fact.

step three

Write outreach that is not asking for a job

The message that works is the one that would still make sense if you were not job hunting at all. You are giving something small, reacting to something specific, or asking a question only that person can answer. The job comes up later, or it never comes up and they think of you anyway.

โœ๏ธ first contact drafts
Draft first-contact messages for the five people you ranked highest. Match my writing samples in this project so they sound like me, and keep each one under 90 words.

Each message must be built on the specific thing that person recently said or shipped, and must contain something of my own: a reaction they have not heard before, a relevant observation from my experience, or a question that is genuinely interesting to answer. None of them may ask for a job, a referral, a coffee chat, or "15 minutes of your time", because those all put the cost on them and give them nothing back. If the only thing I have to offer a particular person is enthusiasm, tell me the message is not worth sending yet and what I would need to learn or make first.

For each one, give me the message, the platform to send it on, and a one-line note on what a good reply would look like versus what a polite brush-off looks like, so I know how to read the response. Then write me one short alternative version of each that I could post publicly as a comment instead, since a thoughtful public comment is often a lower-friction first touch than a DM.

Then the part almost everyone skips, which is what you say the second and third time.

๐Ÿ” the follow-up ladder
For each of the five people, build me a three-touch follow-up ladder spread across the next eight weeks, assuming the first message got either a short friendly reply or no reply at all.

Each touch has to carry new value rather than repeating the ask, so give me concrete options: sharing something relevant I genuinely read, reacting to a company announcement, sending a short piece of work or analysis I made that touches their problem, or answering a question they posted publicly. Tell me what to do differently if they replied warmly versus if they went silent, and be honest about when to stop, because persistence stops being charming at a point and I want to know where that point is.

Write the actual draft text for touch two and touch three in my voice, leaving obvious blanks for the thing that will only exist later. Then tell me the single strongest touch on the whole ladder and why, so I know which one to put real effort into.

step four

The tracker that keeps it alive

An embedded search dies from forgetting, not from rejection. Fifteen companies and forty people is more than anyone holds in their head, and the whole strategy depends on the second and third touch happening at all.

๐Ÿ“‹ build the tracker
Build me a simple tracker for this search as a table I can paste into Notion, Google Sheets or Excel, and give me the rows already filled in with my 15 companies and the people we mapped.

Columns: company, person, role, platform, first contact date, last touch date, what the last touch was, their response, next touch date, next touch idea, and a warmth rating from one to five. Then tell me the rules for maintaining it in plain language: how often I update it, what warmth ratings actually mean in behaviour rather than feeling, and what triggers moving a company down the list or off it entirely.

Finally, write me a short weekly review prompt I can paste back to you every Sunday with the updated table, so you can tell me who is overdue for a touch, which relationships are going cold, and which two people I should put real effort into this week. Keep that review prompt under 120 words so I will actually use it.
๐Ÿ’ก The Sunday review is the entire habit. Twenty minutes, once a week, paste the table back into your project and let Claude tell you who is going cold. That single loop is the difference between an embedded search and a list of people you messaged once in March.

the touches

Four touches that build real recall

Recall is not the same as contact. These are the four that make people think of you unprompted, roughly in order of effort and of how much they are worth.

The specific comment A public reply that adds a real point to something they posted. Low effort, visible to their whole network, and the easiest thing to do consistently every week.
The useful send An article, a tool or a data point that is obviously relevant to a problem they described. It only works when it is clearly for them and not a broadcast.
The made thing A short teardown, a mock-up, a small analysis of something they work on. Highest effort, dramatically highest return, and the one that turns you from a name into a candidate.
The genuine question Something only they can answer, asked because you actually want to know. It gives them the pleasure of being an expert and gives you a reason to come back with what you did with the answer.

the first month

What the first four weeks look like

  1. ๐ŸŽฏ Week one, build. Set up the project, run the target list prompt, cut it to fifteen yourself, and map people at your top eight. Contact nobody yet. This week is research and it is meant to feel slow.
  2. โœ๏ธ Week two, first touches. Five first contacts, spread across the week, each verified by hand before it goes. Five real messages beat fifty templated ones, and you will feel the difference in the replies.
  3. ๐Ÿ“š Week three, get visible. Comment publicly on your target companies' posts, and make one small thing connected to a problem one of them talks about. This is the week you stop being a stranger.
  4. ๐Ÿ” Week four, follow up and widen. Run touch two on everyone from week two, map people at the remaining seven companies, and do your Sunday review properly. By now the tracker is doing the remembering for you.
โš ๏ธ Keep applying while you do this. Embedding is a second engine, not a replacement for the first one. Apply to the roles you genuinely want, and let the embedded work run underneath it. The people who get hurt by this strategy are the ones who treat it as permission to stop doing the obvious thing.

keep going

The rest of the job hunt

Want to be the person companies chase? Inside AI System Club I teach people to build real AI skills and systems, which is currently the fastest way to become the obvious hire rather than one of four hundred applicants. Doors open soon and founding pricing dies at close. ๐ŸŒฑ Join the waitlist (link in my bio too).
the waitlist is now open

AI System Club is launching soon

Build AI systems with me through recorded lessons you can follow at your own pace. Join the waitlist for first access and the founding price.

btw this list gets first dibs
the moment doors open :)