Hey, it's Cindy 🌱 This is the full setup for a reusable content engine inside Claude. The idea is simple: a skill is the repeatable playbook for a task, and your brand files are the layer that makes Claude sound like you. Claude drafts the ideas, hooks, captions, and outlines, and you approve and ship. I checked every step against Anthropic's current docs on 2026-07-14.
One honest promise up front: this is a drafting system, not a robot that posts for you. Claude does not publish to Instagram on its own. It generates the content in your voice, you review it, then it goes out through whatever you already use to post.
the basics
The one idea 🧠
Two parts, and you want both:
📘 A skill
A saved workflow (a SKILL.md file) that Claude reruns for you, so you stop re-explaining your whole content process every time.
🎨 Your context files
Brand voice, audience, pillars. The layer on top that makes Claude write for your audience in your voice, not generic AI.
the setup
Step 1: open your Skills area 📂
Skills live in the Customize area of Claude on the web. Go to claude.ai/customize/skills (Customize, then Skills). This is your control room, and anything you set up here follows you into every chat. Tip: hit Browse to see Claude's ready-made skill gallery.
Good news: Skills work on the free plan too, though Pro gives you more room to actually use them.
borrow, don't build
Step 2: grab a proven skill 🎁
You do not need to build from scratch. There is a free public library, marketingskills by Corey Haines, with ready-made skills. Content-friendly ones to start with:
- 🧭 content-strategy: plan what to post and why.
- 📝 copywriting: write and rewrite copy for any post or page.
- ✂️ copy-editing: tighten and polish a draft.
- 📣 social: create and optimise social posts.
- 🔦 ai-seo: get your content cited in AI search answers.
Pick one or two that match your workflow. Start with content-strategy and copywriting, add more only when you feel the gap.
install it
Step 3: add it to Claude (the real flow) ⚡
On the web (claude.ai):
- 📥 Download the folder. Open the repo and download the one skill's folder (the subfolder that contains its
SKILL.md).
- 🗜️ Zip it.
- ➕ Upload it. In Customize > Skills, click Add, choose "Upload a skill," and drop in the skill (a zip of the folder).
- ✅ Turn it on. Toggle the skill on. Claude now loads it automatically whenever the task fits.
On Claude Code (even easier): one command adds the whole set.
⚡ install the whole set
npx skills add coreyhaines31/marketingskills
sound like you
Step 4: feed Claude your brand context 🎨
Skills give Claude the playbook. Your files give it your voice. On the web, the right home for these is a Claude Project: make a project, then add these to its knowledge base so every chat in that project already knows your style.
- 🗣️
brand_voice.md: how you sound (tone, phrases you use, phrases you never use).
- 👥
audience.md: who you are talking to and what they care about.
- 🧱
content_pillars.md: your core topics.
- 🎯
offers_cta.md: what you sell and how you call people to action.
- ⭐
content_examples.md: this one matters most. Paste in 5 of your best posts so Claude learns your actual voice.
(In Claude Code, the same job is done by a CLAUDE.md in your project.)
copy this
Step 5: run the engine ✍️
Now you just ask. One line pulls the skill and your context together:
✍️ run the engine
Using my skills and my project files, create content ideas, hooks, captions,
and carousel outlines for my niche this week.
The skill carries the steps, your files carry your voice, and this prompt runs the whole thing. You approve, tweak, and ship.
Every link in one place 🔗