Claude skills setup: save any content workflow as a one-word command

First, the two pieces 🧩

There are two things doing the work here, and the difference between them is what makes the whole system click.

1. 🪄 A Skill is a saved task. You describe a job once, give it a name, and from then on you just type that name and Claude runs the whole thing. Type /carousel and Claude knows to write a 5-slide carousel with a hook, value slides, and a CTA. The skill is the what to do.
2. 📁 A Project is saved memory. It is a workspace that holds context files (documents about you) that Claude reads at the start of every chat inside it. The project is the who you are and how you sound.

Step 01: open Claude and go to Customize 🚪

Go to claude.ai on your computer (this lives in the web app and the desktop app, not the phone app). In the left sidebar, click Customize. This is the control room for everything Claude remembers and everything you save. If you do not see it right away, it is the menu item near your profile at the bottom of the sidebar.

Step 02: open the Skills panel 🛠️

Inside Customize, click Skills. The direct link is claude.ai/customize/skills if you want to bookmark it. This is your personal skill workspace: every skill you add or build lives here, and you can switch them on and off any time.

Step 03: browse the ready-made skills 🔍

Inside Skills, click Browse. This opens the gallery of skills the community and Anthropic have already built, so you do not have to make anything from scratch on day one. Each skill shows you exactly what it does before you add it, so you are never installing a black box.

Step 04: find skills that match your workflow 🎯

Search the Browse gallery for the jobs you actually repeat. Good searches for a content creator:

Add the ones that fit, skip the rest. You can always remove a skill later, so be generous early and trim once you see what you actually reach for. There are also free community skill collections on GitHub (GitHub is just a website where people share free tools), so a search like "Claude marketing skills" turns up more options if the built-in directory feels thin.

Step 05: build your own skill (the /carousel example) 🪄

This is where it gets fun. To make your own, go back into Skills, click Add (it sits next to Browse), then choose Create with Claude, and describe the job in normal sentences. Here is a worked example you can paste and tweak. This becomes your /carousel command:

Name: carousel
When I type /carousel followed by a topic, write me a 7-slide Instagram carousel in my brand voice.
Use the brand voice, audience, content pillars, and offers context files in this project.
Structure:
- Slide 1: a scroll-stopping hook (a "did you know" or a contrarian line)
- Slides 2 to 6: one clear idea per slide, short lines, no walls of text
- Slide 7: a call to action that tells people to comment a keyword to get the resource
Keep it sentence case. No em dashes. Sound like a friend explaining it, not a textbook.

That is the entire skill. Now typing /carousel claude skills writes a full draft in your style. Want a /caption skill or an /adcopy skill? Same steps, different job description. One setup each, used forever.

The 4 context files that make it sound like you 📁

This is what separates a generic draft from one that actually sounds like you. A skill tells Claude what to do, but it does not yet know who you are. That is what context files are for. Create a Project in Claude (Projects in the sidebar, then add files or paste text into the project knowledge), and drop in these four short documents. Claude reads them on every chat inside that project, so every skill you run now speaks in your voice.

1. Brand voice 🗣️

MY BRAND VOICE
Who I am: [your name], [what you do in one line].
How I sound: [e.g. warm, plain-spoken, a friend explaining it, no jargon].
Words and phrases I use: [your signature lines, e.g. "did you know", "here's the move"].
Words and phrases I avoid: [e.g. "unlock", "game-changer", corporate filler].
Formatting rules: [e.g. sentence case, short lines, no em dashes, lowercase captions].
The vibe in one sentence: [e.g. like texting advice to a smart friend].

2. Audience 👥

MY AUDIENCE
Who they are: [e.g. non-technical people who want to use AI to make money or save time].
What they want: [their goal in their words].
What they are afraid of: [the fear or frustration that hooks them].
What they already tried: [so Claude does not repeat the obvious].
How they talk: [their words, not industry jargon].
What makes them click follow or buy: [the thing that earns trust].

3. Content pillars 📚

MY CONTENT PILLARS
Pillar 1: [topic]: [the angle and who it is for].
Pillar 2: [topic]: [the angle and who it is for].
Pillar 3: [topic]: [the angle and who it is for].
Pillar 4: [topic]: [the angle and who it is for].
Formats I post: [e.g. reels, carousels, long-form].
What I never post about: [keeps Claude on-brand and off-topic].

4. Offers and CTAs 🎯

MY OFFERS AND CTAS
What I sell: [product or service, price, who it is for].
My free lead magnet: [the thing people comment a keyword to get].
My standard CTA: [e.g. "comment [keyword] and I'll DM you the guide"].
My soft CTA: [e.g. "follow for more AI tips explained like a friend would"].
Keywords I use: [the actual comment triggers].
What I am NOT ready to sell yet: [so Claude does not over-pitch].

What it feels like once it is set up ✨

You open Claude. You type /carousel claude skills. Claude already knows your brand voice, your audience, your content pillars, and your CTAs, so it writes the carousel in your style, in your format, with your offer at the end. Blank page to first draft in about 2 minutes. The same thing works for /caption, /adcopy, or anything else you save. Not magic, just your workflow, saved and ready to go.

Beginner to power user, in order 🪜

Do not try to do all of this in one sitting. Stack it.

1. 🟢 Beginner do steps 01 to 04. Browse skills, add two or three that match what you repeat, and start using them. That alone saves hours.
2. 🟡 Intermediate build one custom skill (the /carousel example) for the job you do most. Get it good before you build a second.
3. 🔵 Power user create a project, fill in all four context files, and connect your skills to it. Now every command runs in your voice automatically. Add /caption and /adcopy once /carousel is dialed in.
4. 🟣 Pro move keep your context files updated. When your offer changes or your voice sharpens, edit the file once and every skill instantly gets smarter. One edit, everything improves.