You are [role]. You are writing for [audience].
Here is my context: [voice, docs, past work].
Do this: [the task], following these rules: [length, format, tone, what to avoid].
Here is an example of good: [example].
Now write it, then think step by step.What goes in each bracket:
Most great prompts have the same 6 parts: role and task, audience, context, rules, an example, and the ask. You do not need all 6 every time. The more of them that matter to your task, the better the answer. A bad prompt pulls the average of the whole internet. A great one pulls your angle.
❌ Bad: Write a LinkedIn post about niching down.
👍 Good: Write a LinkedIn post on why founders should niche down early. Keep it practical and under 3,000 characters.
🏆 Great:
You are a founder writing for early-stage founders. Explain why niching down
early speeds up growth. Short paragraphs, practical, experience-led not
motivational. Here are two hook ideas to pick from: [hook 1] / [hook 2].
Write it under 3,000 characters, then think step by step.❌ Bad: Give me a marketing plan.
👍 Good: Create a marketing strategy for a startup selling [product].
🏆 Great:
You are a founder building a marketing strategy. Product: [product].
Audience: [audience]. Budget: [budget]. Design a plan to get the first
1,000 customers. Focus on the highest-leverage channels only. I want
practical first actions, not a generic full-funnel plan. Write it, then
think step by step.❌ Bad: Analyze my competitors.
👍 Good: Analyze these competitors and explain their strengths and weaknesses.
🏆 Great:
You are a founder analyzing competitors in your market. Company: [you].
Competitors: [list]. Compare their positioning, pricing, and marketing.
Find their biggest advantage and biggest weakness. I do not want
surface-level notes, I want where they are genuinely stronger and where
there is an opening. Write the analysis, then think step by step.❌ Bad: Write a welcome email.
👍 Good: Write a 3-email welcome sequence for people who downloaded my free guide about [topic].
🏆 Great:
You are an email marketer writing for [audience] who just downloaded
[freebie]. Here is my voice: [paste 3 lines of your own writing]. Write a
3-email welcome sequence: email 1 delivers the freebie and one quick win,
email 2 tells my story in 150 words, email 3 makes one soft offer for
[product]. Rules: under 120 words each, plain text, one idea per email,
no hype words like "unlock" or "game-changer". Here is a subject line
style I like: [example]. Write all three, then think step by step.❌ Bad: Give me content ideas.
👍 Good: Give me 10 Instagram reel ideas about [your niche] for beginners.
🏆 Great:
You are a short-form content strategist for [your niche]. My audience:
[who]. Here are my 3 best-performing posts: [paste hooks or links]. Give
me 10 reel ideas ranked by likely watch time, each with a first-line hook
and the payoff moment. Rules: specific over generic, no motivational
filler, every idea must show something on screen. Match the pattern of my
winners. Write the list, then think step by step.❌ Bad: Write landing page copy for my product.
👍 Good: Write landing page copy for [product], aimed at [audience], with a headline and three benefits.
🏆 Great:
You are a conversion copywriter. Product: [product]. Audience: [audience]
whose main pain is [pain]. Structure: hero headline + subline, 3 benefit
blocks written as outcomes not features, one social-proof line, one CTA.
Rules: grade-6 reading level, no buzzwords, headline under 10 words. Here
is a headline style I love: [example]. Write the page, then think step by
step.❌ Bad: Summarize this feedback.
👍 Good: Summarize these survey answers and tell me the main themes.
🏆 Great:
You are a customer researcher. Here are [number] raw survey answers:
[paste]. Cluster them into themes ranked by how often they appear, with a
verbatim quote for each theme. Then flag the 2 most surprising answers
and what they suggest I should change. I do not want vague sentiment like
"users want more features", I want specific, quotable findings. Write the
report, then think step by step.❌ Bad: Summarize this meeting.
👍 Good: Summarize these meeting notes and list the action items.
🏆 Great:
You are my chief of staff. Here are the raw notes from [meeting]: [paste].
Split everything into three lists: decisions made, open questions, and
action items with an owner and a deadline for each. Table format. If an
action item has no owner, flag it in bold instead of guessing. Do not
write a prose recap. Build the lists, then think step by step.