The profile-to-client checklist

First, the reframe 🧲

Before you touch anything: stop treating your profile like an "about me" and start treating it like a landing page. Every section either earns the enquiry or loses it. You are not decorating, you are removing every reason for a good client to keep scrolling.

1. The headline: specific attracts, vague repels 🎯

Your headline is the one line that decides whether they read the rest. Vague sounds safe and gets ignored. Specific feels risky and gets remembered.

The formula: I help (who) get (result) through (your method).

Claude prompt:

Here is my current headline: "[paste it]".
My ideal client is [who] and the result they want is [result].
Rewrite it 5 ways using this formula: "I help [who] get [result]
through [my method]." Make each version specific, not generic.
Then tell me which one is sharpest and why.

2. The bio: do not introduce yourself, sell the click ✍️

Nobody hires you because you listed your job title. They hire the outcome. Your bio's only job is to make them want to know more.

Try this shape:

• I help (audience) stop (the thing they hate) and start (the thing they want).
• You do not need (the expensive obvious fix). You need (your specific method).

That last line is the hook: it names the thing only you do, so they click to find out what it is.

Claude prompt:

Write my bio using this shape:
"I help [audience] stop [pain] and start [result].
You do not need [obvious fix]. You need [my method]."
Here are a few things I have written before so you can match my
voice: [paste 2-3 short samples].
Give me 3 versions, then cut every line that does not make a
buyer want to know more.

3. Your proof stack: make it easy to say yes 🏆

This is where a curious visitor becomes an enquiry. Three moves:

• Offers: name them clearly so each buyer knows exactly where to click. One vague "let's work together" loses people who would have paid.
• Wins: pin 2 to 3 real, concrete results, not a wall of website links.
• Reviews: ask past clients to name the exact problem you solved, not just "great work". A specific review does the selling for you.

4. Show up like the expert 📸

Before anyone enquires, they run a quiet background check: they scroll your recent posts and comments. That feed is part of your profile whether you like it or not.

• Post real systems and takes, not motivational filler.
• Comment with a genuine insight, not "great post".
• Use real photos of you, not stock. Trust comes from a face.
• Consistency beats bursts: two thoughtful comments a day beats one post a month.

5. The fun part: let Claude roast your profile, then fix it 🔥

This is the fastest gut-check I know. Screenshot your whole profile, drop it into Claude, and ask it to be brutally honest as if a picky, high-paying client is reading it.

Claude prompt:

Here are screenshots of my whole profile.
Roast it hard, as if you are a picky high-paying client
deciding whether to reach out. Be specific about what is
vague, what is missing, and what makes you want to close the tab.
Then rewrite my headline, bio, and offers so that exact
person would want to contact me.

You get an honest gut-check and the fixes in one pass.

Your 60-second audit ✅

Run these questions on your profile right now:

1. Does my headline name a specific who, result, and method?
2. Does my bio sell the click, or just describe me?
3. Are my offers named clearly enough that a buyer knows where to click?
4. Do I have 2 to 3 concrete wins visible, not a link dump?
5. Do my recent posts and comments make me look like the expert?
6. Would a picky, high-paying client stop scrolling and reach out?