| What I'm trying to do | The tool I open |
|---|---|
| Deep thinking + strategy | Claude Opus 4.8 |
| Design | Claude Design |
| Image generation | HiggsField |
| Video generation | HiggsField |
| Cinematic content | HiggsField |
| Ad creatives | HiggsField |
| Agentic coding | Codex |
| Deep research | Perplexity |
| Summarizing YouTube videos | NotebookLM |
| Real-time trends | Grok |
| Automations | Claude Code |
My default for anything that needs a real brain. Strategy, positioning, scripts, copy, audit work, content critique. Opus 4.8 is the one I default to for anything I'd normally tap a smart friend on the shoulder for.
What I use it for in practice: drafting offer angles, pressure-testing decisions, writing carousels, refining scripts before I film.
Start here: claude.ai, pick Opus as the model.
Claude's dedicated design tool. I use it for design work where I want fast, on-brand output without context-switching to Canva or briefing a designer. Layouts, mock-ups, design iteration that lives next to the copy I'm writing.
What I use it for in practice: carousel designs, slide mock-ups, quick visual references for hires and editors.
HiggsField is my swiss army knife for visuals. Image generation, AI video generation, cinematic shot styles, and ad creative generation all live here. One tool, four jobs.
What I use it for in practice:
Start here: higgsfield.ai.
OpenAI's agentic coding tool. I use it for builds where I want a coding agent that can read my files, write code, and run commands.
When to reach for it: anything where I'd otherwise be context-switching between a chat tab and an editor for hours.
Google replacement. I use Perplexity for anything where I need a real answer with sources, not 10 blue links and a 4-paragraph SEO intro. Fast, cited, actually useful.
What I use it for in practice: competitor research, fact-checking claims in scripts, finding up-to-date stats for carousels, looking up tool comparisons.
Google's source-grounded notebook. You upload sources (YouTube videos, PDFs, articles, transcripts) and it answers questions only from those sources. No hallucinations.
What I use it for in practice: summarising long-form YouTube videos so I can pull insights without watching the whole thing.
Start here: notebooklm.google.com.
Grok is the fastest way I've found to get a read on what's trending right now. Plugged into X, surfaces what's actually moving in real time, which is exactly what you want when you're trying to ride a trend before it cools.
What I use it for in practice: spotting topics to ride for trending reels, catching news cycles early, sanity-checking what's actually breaking vs what feels like it's breaking.
This is the engine room. Claude Code is the CLI / IDE version of Claude that can read your files, write code, and run commands. I use it to build the automations my business runs on: content workflows, scripts that edit my videos, custom skills that handle the boring repeatable work.
The difference vs claude.ai: Claude Code can actually take action on your computer. It's how you go from "chatting with AI" to "AI building things for you".
Start here: install with npm install -g @anthropic-ai/claude-code, then run claude in your terminal.
Monday morning content sprint: