This guide is sponsored by Lovart, opinions are all mine.
the brainClaude is the AI assistant made by Anthropic and the brain of my entire workflow. You talk to it in plain English and it writes scripts, repurposes content, researches with sources, and analyses your data. The two features worth knowing beyond chat: Projects (folders that remember your brand, offer and tone across every conversation) and Claude Code (Claude in your computer's terminal, honestly the most powerful automation tool a non-developer can learn right now).
On models: Opus 4.8 is your daily driver, smart enough for scripts, captions and strategy, with a 1 million token context window (it can hold roughly 700,000 words at once). Fable 5 is the newest and most powerful Claude ever, save it for the genuinely hard or long jobs like analysing a year of content data or a big automation build. It's included free on Pro and Max plans until June 22, 2026, so now is the cheapest window to try it. Rule of thumb: if you'd split the task into five chats, that's a Fable 5 task.
Pricing: Free to start, Pro is $20/month and the right plan for most creators, Max from $100/month if you're in it hours a day.
Setup: create a free account at claude.ai, make one Project with your bio, offer and a piece of content you're proud of, then run a real task (not a test question) on Opus 4.8 and again on Fable 5 to compare. Connect Notion or Google Drive under Customize, then Connectors, and once you're comfortable, install Claude Code and automate one tiny repetitive task.
This is the tool from my video, so let's go deeper. Lovart is an AI design agent: you describe the outcome you want in plain English and it plans the job like a designer, picks the best AI model for each step (it routes across 30+ image and video models like Nano Banana Pro, Flux, Veo and Kling), and lays everything out on an editable canvas. Text stays on its own layer, so you can click and rewrite words on any design without regenerating the image.
The four things I use it for:
Setup: sign up free at Lovart (no credit card needed), set up your Brand Kit first, then open a project and either pick a Skill (pre-built workflows for logos, social posts, ads, mock-ups) or just type what you want. Refine by clicking text to edit it or telling the agent what to change, then export as PNG, SVG, PSD or MP4.
Pricing runs from a genuinely usable free plan to Pro at normally $90/month, and right now is the time to jump in:
ElevenLabs is the leading AI voice platform. You type text and it speaks it back in a voice most people can't tell apart from a human recording, with a library of 5,000+ voices across 70+ languages.
For creators, the big three: voiceovers for reels and ads in seconds (no mic, no quiet room, no 14 takes), voice cloning (instant cloning needs 1 to 5 minutes of audio; professional cloning needs 30+ minutes and is nearly indistinguishable from the real you), and dubbing into 90+ languages that keeps your own voice and delivery, so one reel becomes a Spanish reel and a Mandarin reel with the same energy. It also generates music and sound effects, which quietly solves the "where do I get licensed audio" problem.
Pricing: Free to try (no commercial license, so you can't monetise the output), Starter at $6/month adds the commercial license and instant cloning, and Creator at $22/month adds professional voice cloning. Creator is the sweet spot for most content creators.
Setup: create a free account at elevenlabs.io, paste a short script into Text to Speech and try a few voices, then drop the audio over footage in your editor. When you're ready to publish, upgrade for the commercial license and clone your own voice under Voices.
Blotato is an AI content distribution tool built by Sabrina Ramonov, a creator who grew to 2.4M+ followers essentially solo and productised her own publishing system. You bring one piece of content (a reel, a podcast, even just a topic) and it remixes it into platform-native posts and publishes to 9+ platforms from one dashboard: Instagram, TikTok, YouTube, LinkedIn, X, Threads, Facebook and more.
The magic is the remixing: paste a reel link and it rewrites the content as a LinkedIn post, an X thread and a carousel that fit how each platform actually reads (the model is trained on 1M+ viral posts). There's also a drag-and-drop calendar for batching a week of posts in one sitting, faceless AI video generation, and an API (a way for other software to control it automatically) so you can wire it into n8n, Make or Claude and have content publish itself.
Pricing: Starter at $29/month (20 social accounts) is the right entry point for almost everyone, Creator at $97/month once you're generating AI video regularly. There's a 7-day free trial with no credit card, but one sneaky thing: generating an API key ends the trial immediately and starts a paid plan, so don't click it while exploring.
Setup: start the free trial at blotato.com, connect your social accounts under Settings, paste a link to an existing post and let it generate platform versions. Edit the output (don't post raw AI copy), schedule across the calendar, and only add automations once you've picked a plan.